by Janet Gerhard, John Hsieh & Michael Hvisdos | Oct 7, 2020 | Curious?, Customers, Salesforce
In our previous installments in this series we introduced the Buyer Engagement Spectrum. The answer to your question, “are you a nuisance or a partner”, leads to 1 of 2 buyer actions: do or delete. In part 3, we break down what organizations are doing to successfully...
by Janet Gerhard, John Hsieh & Michael Hvisdos | Jul 17, 2020 | Curious?, Customers, Salesforce
Don’t Land on the Wrong End of the Buyer Engagement Spectrum The Buyer Engagement Spectrum is a straight-forward way to assess where your sales engagements are hitting the wall. Are you a nuisance speaking to generic problems, i.e. “In these unprecedented times…”?...
by Janet Gerhard, John Hsieh & Michael Hvisdos | Jun 4, 2020 | Curious?
Don’t Land on the Wrong End of the Buyer Engagement Spectrum Delete, delegate or do. It’s a split second decision. Your message (e.g. ad, email, voicemail, in-person meeting) has a simple goal to drive the highest level of buyer engagement in the shortest amount of...
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